E-commerce is changing the global economy. In France, croître's market share continues to grow, even in unexpected areas. To not fall behind, companies must go digital by radically changing their façon to sell.
In 2017, the e-commerce market in France reached 81.7 billion euros in turnover and forecasts are 93 billion this year according to the FEVAD (Fédération du e-commerce et de la vente à distance). The 100 billion mark is expected the following year. This growth is based on three main factors: the recruitment of new customers, the increase in the frequency of purchases and the growth of m-commerce.
In the USA, on the second hand market, you can find pure players such as Craigslist which is pretty much outdated, or eBay which is the biggest marketplace.
Next to that, if you are looking for used stuffs online, you can always use https://www.used.forsale to find the best vintage or stuff for sale near you.
3rd in Europe
If France has taken time to take an interest in e-commerce, it is now at troisième European rank with 37 million cyber-buyers and an average basket that exceeds 2000 euros annually, all sectors combined. However, these elements should not hide a fact: the share of the e-commerce market in the overall retail market is 9%, which remains a physical business to this day.
E-commerce is destined to develop in almost all niches, but we must not forget to study the market in depth in its entirety, to avoid errors in diagnosis. The e-commerce giants have therefore made no mistake about it: Alibaba has moved closer to Auchan in China, Amazon to Whole Foods, and Rakuten to Wal-Mart, digital and mass distribution are forging links to build the future.
Towards new behaviours
Going into e-commerce is a gamble like any business creation or innovation, but one fact is certain: the consumer becomes plural, and increasingly changes his façon to make his purchases regardless of the economic sector. It navigates between physical stores and e-commerce sites; a growing percentage of customers no longer show loyalty to a particular brand or company.
This mutation is profound and will strongly transform our environment. It is difficult to imagine today, but this is leading to changes in commercial zones, modes of delivery, the construction of entrepôts, with the intervention of new interlocutors in what is called the delivery of the last kilomètre.
A main sector
The clothing sector, from tête to the feet, is the king sector of the sale by Internet, the merchant sites are more and more numerous, but by looking more près, one is aperçoit that the market is made up of a multitude of small sites, and some great leaders. Thus, 5% of sites achieve more than 85% of sales! And it is not finished, because the repurchases multiply.
The arrival of m-commerce
Sales on the Internet are continuing their momentum, in particular grâce at m-commerce, i.e. all sales made via a tablet or smartphone and not a computer. No launch today, nor any site that wants to be effective without être "responsive", adapted to reading on these devices.
It has taken a long time in France où this evolution is still not complete. The year 2018 should also mark a step in this direction, as it is almost a third of the market that uses this type of support to place orders. France is catching up with other major European countries, such as the United Kingdom and Germany.
Luxury at the forefront
Luxury companies françaises have played a rôle in this evolution, as they have invested in the m-commerce sector by relying on smartphones, and impulse buying from a privileged clientèle. If we want to be convinced of this evolution, we can study the evolutions of one of the big sites français, such as vente-privee.com.
Six years ago, a quarter of the site's sales were made on mobile phones; today, the switchover has completely changed: two thirds of sales go through these mobile channels.
A real technological challenge
The great challenge of the current sites is also technological: because to reach succès, it is essential that the comfort of the consumer is ensured during the purchase, the customer being particulièrement volatile on screen. If the application is too slow, downloading the product catalog unsatisfactory, and payment a little too long, here comes the purchase that flies.
Speed is the number one challenge for those who embark on the adventure of the merchant site. It is the factor which one cannot neglect, which makes it possible to satisfy, and especially to develop the loyalty of clientèle.